Or...

A mistake is not the end. It is only a mis-taking—a moment when we could have reached for change, for growth, for enhancement, and chose differently. Yet even those turns carried me forward. Every mis-taking shaped the path that led here.

 

Too many live under the weight of what if. But “if” never builds a better tomorrow. “If” only keeps us waiting. ORIGHT was born from refusing that weight: to embrace the or, to keep moving, to discover the right direction by walking it.

Chocolate became the metaphor I carry: a raw bean, mysterious and rough, transformed through patience into something that melts. Melting is not loss—it is transformation. An ending that becomes a beginning.

 

ORIGHT is where craft meets culture, where ideas take shape, melt down, and reshape into something new. Every project—whether cacao, photography, design, or storytelling—reminds us that mistakes are not failures. They are doors. And every door opens to a new possibility.

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As ORIGHT grows, it moves in harmony with the spirit of Saudi Vision 2030—celebrating culture as a living force, investing in craft as a bridge between tradition and innovation, and contributing to a future where creativity is both heritage and horizon.